there is a trap: when you look from the product, you see a problem / but when your potential customers look at their workflow, they don’t see the problem, they like their way of doing things and they don’t want friction
+they each has some specific needs that the product did not covers
- win time
- save money
- make money
The Only 10 Reasons Why Customers Don't Buy
https://www.youtube.com/watch?v=nMNRHzGyjzY&ab_channel=JoshSpector